Night Travel

This project is part of a creative approach aimed at exploring an original and relevant solution to support SNCF’s new night train service: Night Travel. The main objective was to design a modern, elegant, and flexible visual identity, capable of adapting to various media while seamlessly integrating into the brand’s overall graphic universe. This identity also needed to stand out with a strong visual signature, reflecting the core values of this specific offering: comfort, escape, and sustainability.