Innovation Café

As part of a project I worked on, the brand Fime sought the design of a new logo to strengthen its visual identity and promote exchanges between its partners during conferences dedicated to innovation. These conferences, organized in a friendly format over coffee, provide a unique platform to discuss technological advancements and strategic collaborations. The conferences are then published on their YouTube channel, aiming to highlight the brand’s core values: collaboration, innovation, and sharing. For the creation of this logo, I relied on Fime’s graphic charter, which is based on the use of geometric shapes. I leveraged these graphic elements while playing with typography to design a unique illustrated logo. It subtly incorporates the letters “I” and “C,” directly referencing Innovation Café, while staying true to the brand’s visual identity. The result is a modern and evocative logo that perfectly symbolizes the innovative and collaborative spirit of the conferences while contributing to strengthening brand recognition.